A Look at Enterprise Web 2.0 From the Inside Out
Most of the articles and opinions on Web 2.0 and its use in large corporations that I see are either written by end users or analysts. While everyones opinion is important when it comes to these new, more participative applications, it’s corporate leaders who have the greatest opportunity to foster change in business, so it’s always interesting to hear what they’re thinking.
Although the report is almost a year old now, I thought it might be appropriate to revisit a report from a discussion that was held at the Center for Digital Strategies of the Tuck School of Business at Dartmouth last summer. For Web 2.0 and the Corporation, A Thought Leadership Roundtable on Digital Strategies, a large group of executives was convened and given the opportunity to discuss the whys, hows and what-ifs of Web 2.0 in business.
Ultimately, Web 2.0 is about extending business interactions, inside and outside the business, in order to create more powerful experiences for customers, partners and employees.
I thought the discussion, especially as it related to trust and transparency, was fascinating. Web 2.0 is letting individuals push the boundaries of what’s possible and challenge long-standing business processes. During this talk there were some intelligent comments on the questions companies face as they balance the benefits of enabling this change against the legitimate need for monitoring and control.
What do you think? Is your company doing enough to enable, or even encourage, Web 2.0?
Roger W. Farnsworth
Tags: business process, control, Dartmouth, executive thought leadership, trust, Tuck, user experience, Web 2.0
